Privacy Policy

Who We Are

London City Fire (UK) is a fire safety company operating a number of websites, including www.londoncityfire.co.uk, www.londoncityfire.com, www.lcfgroup.co.uk, and LCF Elektro. This policy explains how we collect, use, and protect your personal data when you interact with our websites and services.

Information We Collect

We collect personal data that you provide directly to us, such as when you leave a comment, fill out a contact form, or register on our site. This information may include your name, email address, IP address, and any other details you provide.

  • Comments: When you leave comments on our site, we collect the information you provide in the comment form, as well as your IP address and browser user agent string. We use this data to help with spam detection. An anonymized string, or “hash,” from your email address may be provided to the Gravatar service to check if you are using it. After your comment is approved, your profile picture will be visible to the public next to your comment.
  • Media: If you upload images to our website, please be aware that any embedded location data (EXIF GPS) could be extracted by visitors. To protect your privacy, you should avoid uploading images that contain this data.
  • Contact Forms: When you submit a contact form, we collect the information you provide to respond to your inquiry and communicate with you. We may save this information to provide you with more relevant information in the future.

How We Use Your Data

We use the data we collect for the following purposes:

  • To respond to your inquiries and provide customer service.
  • To improve our websites and services.
  • To detect and prevent spam.
  • To share information with our internal partners so they can communicate with you about our services. We do not sell your data to external third parties.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

  • Comments: If you leave a comment, the comment and its metadata are kept indefinitely. This allows us to automatically approve follow-up comments instead of holding them for moderation.
  • User Profiles: If you register on our website, we store the personal information you provide in your user profile. You can view, edit, or delete your personal information at any time, though you cannot change your username. Our website administrators can also see and edit this information.

Your Rights

You have the right to access, correct, or erase the personal data we hold about you.

  • Access and Erasure: If you have an account or have left comments on our site, you can request a file of the personal data we hold about you. You can also request that we erase any personal data we have. This right does not apply to data we are legally or administratively required to keep.
  • Contact Information: If you have any questions or would like to exercise your rights, please contact us using the details provided below.

Where We Send Your Data

Visitor comments and form submissions may be checked using an automated spam detection service provided by Google.

Cookie Policy

Last updated: August 26, 2025

This Cookie Policy explains what cookies are and how we use them. It should be read in conjunction with our Privacy Policy for a complete understanding of how we handle your personal data.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work efficiently, enhance user experience, and provide website owners with valuable information about how their site is being used.

How We Use Cookies

Our websites use first-party and third-party cookies for several purposes.

  • First-party cookies are essential for our website to function properly. They do not collect any personally identifiable data.
  • Third-party cookies are used to understand how our website performs, analyze user interaction, and in some cases, provide relevant advertisements.

Types of Cookies We Use

  • Essential Cookies: These cookies are necessary for the website to function. For example, they allow you to log in, add items to a shopping cart, and check out securely. They do not store personal information.
  • Analytics/Statistics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They track things like the number of visitors, which pages are most popular, and the source of traffic.
  • Marketing Cookies: These cookies are used to track visitors across websites to display personalized advertisements that are more relevant to you. They also help us measure the effectiveness of our ad campaigns.
  • Functionality Cookies: These cookies enable enhanced functionality and personalization, such as remembering your language preferences or embedding content from other platforms.

Managing Your Cookie Preferences

When you visit our website, you have the option to accept or decline certain types of cookies. You can change your preferences at any time by clicking the “Privacy & Cookie Policy” link on your screen, which will bring up the consent notice again.

Additionally, most web browsers allow you to control cookies through their settings. You can block or delete cookies by adjusting your browser’s preferences. To learn more about how to manage and delete cookies, you can visit resources like wikipedia.org or www.allaboutcookies.org.